Fairytrail is a friend-making app for people who love travel. The app works like Bumble BFF and Tinder with a travel-twist in that you can find potential friends based on current country, upcoming destination, age, work flexibility, nationality, language, profile keywords, and more.
Membership Tiers
We have 3 tiers: Free, Silver, and Gold. Users who purchase the Silver or Gold plan are automatically verified. Users who are on the free plan may choose to verify if they want. Learn more about verification here.
New Connection Insights
We looked into the average number of matches each tier of users made over a span of 30 days. The results are pretty surprising.
Fairytrail Match Insights
While the free plan is nice because it’s free, a paid subscription drastically increases the average number of matches one would get. Users on the Silver plan get 18X more matches than users on the unverified free plan. Users on the free plan who verify experience a 7X match advantage over those who don’t verify.
Why Such a Significant Difference?
While we expected paid users to get more benefits, we didn’t realize how drastic the difference would be. Of course, there’s a self-selection bias. Users who value the app spend more time on it and verify, thus make more matches.
To minimize bias, we compared verified free users and Silver users—both demonstrated a willingness to invest in the app. Even within this intentional user group, Silver users generated approximately 160% more matches. The reason most likely is due to Silver users can explore 100 profiles per day which is 100% more than free plan users. The additional 60% is can be due to the reveal feature offered by the Silver plan where you don’t need to match, you can simply see who wants to connect. This is similar to Tinder and Bumble’s see who liked me feature.
Gold users gain an extreme advantage with priority placement, ensuring their profiles and sent connects appear first. This means that even if other users spend just a few minutes on the app, Gold profiles are sure to be seen. As a result, Gold users enjoy more connect invites and faster matches, achieving 68X more matches than unverified free users.
Recommendation
The takeaway is verify. If you value time more than money, try a subscription because it’s only 1 month. You might make all the friends you can handle in that month.
Get in Touch
Comment below if you have any questions or thoughts! Email us at team@fairytrail.app if we can help with anything.